A creative space wrapped in history
The challenge to designing a new office for marketing firm Adcom lay in revealing and incorporating the history of a 130-year-old building while creating a space that felt fresh, stimulating and collaborative.
Adcom wanted a signature workspace that would reflect its creativity while remaining in downtown Cleveland’s historic Warehouse District. The search ended at the Western Reserve Building, an eight-story structure on the east bank of the Cuyahoga River.
The original structure is designed by famed Chicago architect Daniel Burnham for industrialist Samuel Mather, where two adjacent structures were joined over the decades. The first was built in 1892, the last in 1990. Adcom’s office spreads over the entire fifth and sixth floors, joined by a curved staircase in the middle of the newer steel structure.
The reimagined offices are the kind of space where an idea can strike at any time. That’s why more than 50 Arden Studio glass boards are deployed throughout, in conference rooms, creative spaces and public areas. These canvases capture the lightning bolt ideas that launch new campaigns, deliver inspiring messages to the staff and communicate Adcom’s essence and creativity to visiting clients. Part of the Studio Essentials™ collection, the bright Nordic White boards are a constant presence and stimulus for creativity.
Unobtrusive, but attractive, they’re a perfect fit. In keeping with the egalitarian and collaborative nature of the firm, the best views were not reserved for executive offices, but for common spaces where employees congregate and relax, and for the meeting rooms. The view to the west is over the historic Flats, where the city was founded, while Lake Erie lies to the north. Between the river, the lake and the many bridges, it’s a landscape that’s constantly in motion, reflecting the activity within Adcom.
The floor surfaces change throughout the office, from original mosaic tile to hardwoods to polished concrete. Employees move easily through the building’s history, passing from one era’s structure to another. Some of the openings between the buildings have been stripped to form irregular passages with exposed bricks and masonry, more evidence of the rich history.
The ideas sparked here and captured on Arden Studio glass boards will excite and inspire.
Adcom, Project Creative Director, Joe Kubic
Mark Fremont Architects, Mark Fremont
Adcom, Leslie DiNovi
Richardson Design, Kristie Oldham
Adcom, Derryl Strong